Le monde change : finie l’ère des consommateurs passifs, finie l’ère de la communication à sens unique. Les Mayas avaient raison : 2012 marque définitivement l’émergence d’une nouvelle ère, celle où les entreprises n’ont plus d’autre choix que de s’ouvrir et de prendre (réellement) en compte les aspirations d’individus toujours plus participatifs, toujours plus puissants [...]
Demystifying the Objective-C Runtime
The Objective-C runtime is a powerful beast. Often seen as “hacking”, it’s none of that: it’s the foundation of the platform. All your apps can benefit from it, from automating tedious tasks to generating user interfaces. I gave this talk to Cocoaheads Montreal to show the audience concrete examples of design patterns using the runtime. [...]
One of our apps featured on Apple.com

Apple fans in Canada who are browsing features of the new iPad on Apple.com might have noticed one of WhereCloud’s apps on display. The NFB iPad application is currently featured on Apple.com in both english and french as a key example of the amazing entertainment apps available in the AppStore. We couldn’t be happier! Congratulations [...]
On Studio vs. Agency: In Defense of Craft

In one of our weekly status meetings recently, we had an interesting discussion. Here at WhereCloud, a key stage of all our projects is the stage in which we work with our clients to define their vision and strategy for entry (or reentry) into the mobile market. The question that came up in the status [...]
